Nimra Sharif, Nawaz Ahmad, Samiullah Sarwar


Almost every individual is to face the challenge of the occupational choice problem at one or another time. However, students are particularly to encounter such problem while the selection of study programmes. It is widely believed, particularly by students, that selection of study programmes is the major factor, which leads the students to struggle for their desired future career. This study attempted to explore the roles of mothers, fathers, tutors, future income, future status, and societal difference by labelling all of such factors as “Influencers” on the career choice of young students. From this perspective, cross-sectional data based on primary data collection was gathered from different university students based in Karachi via a developed questionnaire and through non-probabilistic convenience sampling. The gathered data was, subsequently, analyzed through one sample t-test and one way repeated Measure ANOVA by employing SPSS statistical package. The result of the study highlighted the relative importance of various career choice influences & that averages of variables of influence are statistically different F (4.215, 699.727)= 27.405, p<o.o5. These results could be used to make the student opt the right career path and excel in the desired domain.

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